ADIDAS
INTENT:
This interior concept represents a high-energy, performance-driven sports retail environment. While the previous luxury watch concept focused on quiet exclusivity, this Adidas "Homecourt" style concept emphasizes movement, bold branding, and industrial-modern aesthetics.
APPROACH:
A central ceiling installation of three linear LED light bars acts as a literal translation of the brand’s logo into the 3D space, drawing customers deep into the store.
The oversized, glowing white logo against a matte black header creates a high-impact threshold that separates the store from the mall walkway.
The oversized, glowing white logo against a matte black header creates a high-impact threshold that separates the store from the mall walkway.
Features
Large-format wall graphics and "Power From Within" messaging add a motivational layer to the shopping experience.
The use of integrated screens and glowing blue LED accents at the base of displays suggests a focus on technical innovation and technology.
The ceiling features an open-plenum style with exposed track lighting and black spotlights, giving the space an edgy, industrial workshop vibe.
The use of integrated screens and glowing blue LED accents at the base of displays suggests a focus on technical innovation and technology.
The ceiling features an open-plenum style with exposed track lighting and black spotlights, giving the space an edgy, industrial workshop vibe.
Large-scale typography on vertical pillars (e.g., "Genius," "Unbelievable," "Football") acts as wayfinding, helping customers navigate by sport or lifestyle category.
The use of white metal racks and tiered shelving units allows for high-density product display while maintaining a clean, structured look.
Rather than single displays, mannequins are grouped in active poses on raised, backlit platforms. This creates a focal point that simulates a team environment.
The use of white metal racks and tiered shelving units allows for high-density product display while maintaining a clean, structured look.
Rather than single displays, mannequins are grouped in active poses on raised, backlit platforms. This creates a focal point that simulates a team environment.
